Increase awareness of products and services

Each sponsorship package has benefits for the sponsor built in: field signage, website advertising, etc. Through a sponsorship, a company’s brand will be in front of the high school sports market of parents, coaches, program organizers, players, and fans.

2

Welcomed form of advertising

In most settings consumers are inclined to tune out advertising. Although many traditional ways of reaching consumers are failing, high school sports sponsorships are a positive and engaging way to market a brand. Parents like to see the companies that are supporting local high school sports.

3

Keep the cost of sports programs low

Player participation fees cover a big portion of the costs of some sports programs but support from sponsors provides additional resources which can help keep participation fees lower.

4

Build goodwill

Companies that sponsor high school sports programs make a positive contribution to their community. Overall this can evoke a community wide feeling that a company understands the impact and importance of sports for their youth. This feeling can instill loyalty among a business’ current and future patrons.

5

Tax incentive

Parkview Football is a registered nonprofit organization. Businesses can get a tax break for making a charitable donation. That is just another added benefit of sponsoring sports teams.