Increase awareness of products and services
Each sponsorship package has benefits for the sponsor built in: field signage, website advertising, etc. Through a sponsorship, a company’s brand will be in front of the high school sports market of parents, coaches, program organizers, players, and fans.
Welcomed form of advertising
In most settings consumers are inclined to tune out advertising. Although many traditional ways of reaching consumers are failing, high school sports sponsorships are a positive and engaging way to market a brand. Parents like to see the companies that are supporting local high school sports.
Keep the cost of sports programs low
Player participation fees cover a big portion of the costs of some sports programs but support from sponsors provides additional resources which can help keep participation fees lower.
Companies that sponsor high school sports programs make a positive contribution to their community. Overall this can evoke a community wide feeling that a company understands the impact and importance of sports for their youth. This feeling can instill loyalty among a business’ current and future patrons.
Parkview Football is a registered nonprofit organization. Businesses can get a tax break for making a charitable donation. That is just another added benefit of sponsoring sports teams.